Every Salesperson On Earth Can Increase Their Business And Image By Learning How To Create The Ultimate Business Card
I learned very early in my real estate career that if I could design, create and use a Business Card that consumers would want 1) to keep and 2) look at, on average, a weekly basis, that I could dramatically increase my agents’ and my own odds of generating even more leads as well as elevate our images within our marketplace. The Big Question, however, was how do I get consumers to want to keep my licensees’ and my own Business Cards, let alone, look at them on a weekly basis when in most cases they will not have a selling, buying or lending need for, on average, every several years? The answer was to design, create and use The Ultimate Business Card. So that’s exactly what I did.
Definition Of The Ultimate Business Card
My definition of The Ultimate Business Card is one in which consumers will not only keep but also look at on a very frequent basis. In order to accomplish these things I knew I would have to design, create and use a 1) powerful, 2) useful and 3) durable Business Card.
Design Of The Ultimate Business Card
Let me explain to you how I designed the Ultimate Business Card so that it was in fact 1) powerful, 2) useful and 3) durable.
By “Powerful” I mean that I designed the front side of my Business Card so that my Phil Mitsch Realtor company Logo comprised of 1) my oval bordered photo, 2) scroll with my name in it, 3) company name, and 4) current personal slogan were very prominent. They were prominent because these 4 components ran top to bottom on the front side of my card “vertically,” as opposed to “horizontally” which has been the traditional layout of the majority of business cards throughout history. This vertical design gave the front side of my Business Card a very clean, impressive and distinct look. Simply stated, the front side was not only very powerful looking but also very different and distinct from all other real estate licensees business cards.
By “Useful” I mean that I designed the back side of my Business Card so that consumers would want to look at it at least on a weekly basis. I accomplished this by having the following types of information printed on the back side of my Business Card.
1. Seller services
2. Buyer services
3. Lending services
4. Seller tips
5. Buyer tips
6. Lending tips
7. Annual calendars
8. Mortgage amortization schedules
9. Major holidays and dates
10. Miscellaneous consumer tips (example: tipping information)
But the Best Idea I came up with, that would have consumers want to keep my Business Card, and look at it very frequently, was to print “blank blocks” (similar to blank signature blocks on credit cards) on the back side. Why? So that they could put the “most important numbers” of their life in them. What do I mean by the most important numbers of their life? I mean the numbers that 1) are critically important to them, 2) they can’t remember and 3) they need quick and easy access to. Examples being as follows.
1. Social Security number
2. Tax ID number
3. Checking account number
4. Savings account number
5. Insurance policy numbers
6. Car VIN number
7. Very important phone numbers
8. I think you get my point
By “Durable” I mean I had my Business Card made out of plastic (credit card thickness) and with rounded edges. Why? Because if consumers were going to keep my Business Card, keep it in their wallets, and refer to it frequently, it would shred and tear quickly if it was made out of standard business card paper stock. Having my Business Card made out of “thick plastic” prevented this problem from occurring. The rounded edges made it much easier and faster for consumers to “pull out” and “put back” the card in their wallets.
The above article is an excerpt from Phil Mitsch's How To Generate Buyer Leads Book. This Book is the second of 14 that comprise his Real Estate Selling Agent Training System.