38 Problems Can Potentially Develop When Real Estate Agents Do Not Give A Listing Presentation The Right Way.
I learned very early in my real estate career that the sale is made at the time of the listing presentation but, if and only if, real estate listing agents learn to give very powerful, effective, and successful listing presentations that result in sellers agreeing to, what I refer to as The Ultimate 4 Step Real Estate Selling Formula. When home sellers agree to The Ultimate 4 Step Home Selling Formula they will statistically be able to sell their properties at the highest possible price and in the shortest period of time regardless of whether they are in a buyers’ market, sellers’ market or level market.
What Problems Can Develop When Listing Presentations Are Given The Wrong Way?
The major 38 Problems are as follows:
Inability to give the ultimate listing presentation
Less listings obtained
Sellers not agreeing to price their properties realistically
Sellers not agreeing to offer prospective buyers all types of lending and financing
Sellers not agreeing to offer prospective buyers seller concession assistance in the form of discount points and settlement costs
Sellers not agreeing to order miscellaneous servicing company inspections and services prior to the sale
Less buyer inquiries
Less real estate selling agent inquiries
A much longer time to sell or potentially no sale at all
Sellers’ properties not selling at the highest possible price and in the shortest period of time
Less listings to process and market
Less seller weekly status report sessions
Less offers to negotiate
Potentially no offers to negotiate
Less agreements of sale to prepare
Inadequately prepared agreements of sale
Less sold listings to process
More processing problems
Less presettlement inspections
More presettlement inspection problems
Less final settlements
More final settlement problems
Less after final settlement duties and responsibilities
More after final settlement problems
Less future business from sellers
Less referral business from sellers
Less income for a real estate company and their listing and selling agents
More seller, listing agent, buyer, selling agent, and real estate manager frustration
More lost listings and transaction broker agreements
More expired listings and transaction broker agreements
Less extended listings and transaction broker agreements
More seller complaints which can lead to the development of anxiety, emotionalism, frustration, arguments, arbitrations, mediations, threats of lawsuits, and actual lawsuits between sellers, real estate managers, listing agents, and selling agents
More seller requests to cancel listing and transaction broker agreements
More listings and transaction broker agreements obtained by competitors
More listings and transaction broker agreements lost to competitors
Inability to provide sellers with a higher level of service, disclosure, and protection
Inability to reach maximum level of proficiency, professionalism, productivity and success much faster
The above list of 38 Problems which can develop as a result of real estate agents giving listing presentations the wrong way are exactly the opposite of the 38 Benefits they will receive if they learn how to give listing presentations the right way.
Over the years millions of real estate listing agents, who never learned to give listing presentations the right way, have literally burned out both financially and psychologically because of consistently experiencing some or all of the 38 Problems listed above. I can assure you the real estate industry is truly an industry that is capable of eating up and spitting out real estate licensees if they do not obtain the knowledge of how to handle the entire home buying, selling and lending processes proficiently, professionally, productively, and successfully.
I would like to share with you another Life Lesson that I have learned and feel is extremely appropriate at this time.
Knowledge In Itself Does Not Necessarily Represent Power, But Knowledge And Applying It Does
My gift to the world is my knowledge. Hopefully the world’s gift back to me will be to obtain it, implement it, and then pass it on.
Remember to look for my Real Estate Tips For November 2016 article in about four weeks.
Agents’ Note: Phil Mitsch has been rated the world's leading economic recovery, real estate, financial and motivation trainer. He is also the real estate industry’s all time, top producing residential resale Realtor, who did not use personal assistants. His 1) biography, 2) testimonials, 3) seminar topics, 4) books, 5) videos, 6) audios, 7) economic recovery tips, 8) real estate tips, 9) financial tips and 10) motivation tips can be found at www.PhilMitschForAmerica.com. His tips can also be found @PhilMitsch on Twitter. For further seminar and training information, contact Phil Mitsch Enterprises in Cherry Hill, New Jersey at 856-665-6569 or by email to firstname.lastname@example.org